Reimagining Travel Widget & ATM Finder for 2M Revolut users
Designing engagement loops to drive discovery & premium conversion
Fintech
Mobile
Guerrilla Testing
Personal Case Study
Challenge
Revolut launched ATM finder and Travel Features for 2M+ users. Through user research, I identified opportunities to improve discovery and conversion:
Users couldn't easily identify which ATMs were fee-free
Withdrawal limits were discovered late in the journey (after arriving at ATM)
Travel widget could get lost in scroll with no persistent entry point
Feature awareness gap: 8/10 users in my research didn't know ATM finder existed
With cash still representing 40% of point-of-sale payments in Spain, there's an opportunity to drive Premium upgrades while maintaining user trust.
Objective
Design contextual enhancements that increase feature discovery and support Premium conversions at the moment of need, without adding notification noise or disrupting existing user flows.
50
ATMs now
200
By 2026
40%
Cash usage in Global Revolut ATMs by 2026 Spain (2024)
Process
Research & Analysis:
⋅ Desk research: Revolut annual reports, Bank of Spain cash usage data
⋅ Competitor analysis: Wise, N26, Monzo (none offer ATM finder)
⋅ App Store analysis: 4.8/5 (159K reviews), patterns around hidden costs
⋅ Market context: 40% cash usage in Spain, 52.5M global Revolut users
Guerrilla User Testing:
⋅ 10 in-person interviews with active Revolut users
⋅ Location: Co-working spaces & cafés, Barcelona
⋅ Profile: Ages 25-35, frequent travelers (6+ trips/year)
⋅ Key findings: 80% unaware of ATM finder, 50% dismissed welcome screen
Problem Discovery
⋅ Mapped complete user journey from landing abroad to trip summary
⋅ Identified single-exposure risk (dismissible welcome screen)
⋅ Documented 3 feature entry points (welcome, search, widget)
⋅ Validated discovery gap through real user behaviour.
Solution Design
⋅ ATM Map Enhancement: Display withdrawal limits upfront to drive Premium upgrades at moment of need
⋅ Fixed Travel Widget: Persistent mini-bar during active trips for improved accessibility
⋅ Decision framework: Contextual enhancement vs. aggressive notificationsPrototyping & Validation
⋅ High-fidelity mockups created in Figma
⋅ Defined success metrics: 7-day Premium conversion, widget CTR, cross-sell rate
⋅ Framework for A/B testing and analytics validation.
Note: Proposed solutions are conceptual and would require validation with Revolut's product team and user data before implementation.
Case Study ⋅ Slides - 20⋅ 5 minutes
“ Travel has been core to Revolut since day one. We launched as a travel currency card, and we're continuing to invest heavily in making travel experiences seamless for our users ”
Annual Report 2024
Annual Report 2024
CEO, Co-founder | Revolut
Conclusion
This case study demonstrates a growth design approach grounded in user research and behavioral psychology.
Key Design Decisions:
⋅ Display withdrawal limits upfront on ATM map to drive Premium conversion at point of need
⋅ Create persistent travel widget access during active trips to reduce friction
⋅ Prioritize contextual enhancement over notification volume to protect retention
Impact Potential (Requires Validation):
⋅ If users see withdrawal limits before selecting an ATM → increased Premium conversion at moment of need.
⋅ If travel features remain accessible in one tap → improved cross-sell and reduced friction.